Blog
What we have learned from 3,140 retainers and the people who look after them, written for whoever runs Monday stand-up.
Renewals Sep 24, 2026
By the time a client writes to say they will not be renewing, the decision is four to six weeks old. Here is what was happening in the weeks nobody was watching.
Maren Ashby
Co-founder and CEO · 4 min read
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Sep 10, 2026 Scope
An under-used retainer feels like free margin. In our data it is the single earliest sign that a client is on the way out, and it shows up about seven weeks ahead.
Priya Nandakumar · 3 min read
Aug 27, 2026 Signals
Some clients reply in an hour and some reply on Fridays. A health score that punishes the second kind is worse than no score, so every signal is measured against the client’s own history.
Priya Nandakumar · 3 min read
Aug 13, 2026 Check-ins
A status update tells the client what you did. A check-in finds out whether it still matters to them. Thirty minutes, three questions, and one rule about who talks first.
Corinne Abbott · 3 min read
Jul 30, 2026 Signals
A client who has paid on time for three years and suddenly pays sixteen days late has not forgotten. It is the last signal to move, and the one account teams never hear about.
Maren Ashby · 3 min read
Jul 16, 2026 Product
We built a dashboard first. Agencies looked at it for two weeks and stopped. What they kept reading was a short email on Monday morning that named one client and one reason.
Maren Ashby · 3 min read
Keepwell watches the four signals for you and sends one note on Monday. Fourteen days free, no card needed.
Renewed
9:14 AM ET
Wexford Realty renewed
12 more months at $8,400/mo, signed after the Sep 17 check-in.
Health 48 → 74 in three weeks